AURA Archives

Innovation leader case study: Telefónica Tech AI of Things

We spoke to Telefónica about its 10 year experience of building a data monetisation business (previously called LUCA). This deep dive into its strategy, organisational structure and the products developed highlights what it takes to succeed in this challenging market.

Executive Briefing Service, Enterprise Platforms — August 2021

Consumer IoT: How telcos can create new value

The Consumer Internet of Things (IoT) market could be huge, but hasn’t yet taken off. We look at why, analysing leading telcos’ and others strategies to date (including DTAG, Orange, and Telefonica), and outline a strategy for how telcos could play a major role by solving some of the key problems.

Executive Briefing Service — May 2017

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