Many have tried to capture the elusive opportunities in the super apps domain, but very few are succeeding. This playbook examines the different approaches to super apps and offers valuable recommendations to telcos that aim to pursue opportunities in this area.
To move from pipe to platform, telcos must take on a new role as a strategic enabler of their customers’ transformation. Drawing on a recent survey of 1,214 enterprises, this report explores how telcos can effectively evolve by offering managed cloud services to unlock longer-term B2B growth opportunities.
This report leverages findings from an extensive research programme conducted in EMEA, including interviews with eight different CSPs and a survey with 54 responses from CSPs across the region. The research explored the progress of telcos within EMEA as they adopt techco practices.
Mobile operators have many of the assets and capabilities required to become a major force in financial services, but they will also need to tap expertise in data analytics/machine learning.
Telefónica’s systematic and sustained push into personal data management holds valuable lessons for other telcos about building trust and credibility. The report also covers personal cloud / data plays by NTT DOCOMO and financial services company Mint.