
Free-T-Mobile: Disruptive Revolution or a Bridge Too Far?
Free’s shock bid for T-Mobile USA will stretch its finances and management capacity to the limit. Can Free’s package of tactics, technology, and procedures work in the US context?

Free’s shock bid for T-Mobile USA will stretch its finances and management capacity to the limit. Can Free’s package of tactics, technology, and procedures work in the US context?

Since Google acquired Nest for $3.2bn, Apple and Samsung have also entered the complex battle for the connected home. We analyse in-depth why Google wanted Nest, the players’ goals and strategies, and what should telcos and others do to stay in the game?

Facing lockout from a growing chunk of the Internet and mounting competition from the Facebook-Microsoft alliance and Amazon, Google’s core business is under intense pressure. The search giant’s response is to innovate, offering consumers proactive recommendations, as well as reactive search results. Once an interesting sideline, Google Now has become fundamental to the Mountain View company’s future. Is the suggestion service good enough to maintain Google’s position as the world’s leading big data company?

A launcher is a customizable home screen for an Android device that allows users to reorganize, customize and interact with their device. Launchers are gaining popularity, with Facebook, Google, Twitter and Yahoo all having either acquired or developed their own versions, but the market is fragmented with different launchers providing different functionality, services and monetization methods. Our latest analysis shows how telcos should seek to explore this area to help them establish more relevance in the digital ecosystem.

T-Mobile USA’s ‘uncarrier’ strategy has delivered significant net additions, but is it a good strategy – and is the disruption promised by Softbank CEO Masayoshi Son already underway? We compare it to Free Mobile’s disruptive approach in France, and the results of its competitors’ responses.

Digital transformation is now impacting every industry, and one of the hardest organisational challenges is developing small-scale innovations fast and managing them in large and mature organisations. Here are our recommendations and key findings from the OnFuture EMEA 2014 cross-industry brainstorm, including a summary of Facebook’s internal recipe for speedy success. (June 2014, Executive Briefing Service, Transformation Stream.)
Existing Business remains the biggest obstacle to innovation