Exploring Google’s mastery of two-sided business models, and identifying the basic strategies for success across all two-sided businesses.
As online video challenges traditional distribution models, both old and new suppliers are pushing into the value chain in the hope of grabbing a share of the emerging global market. But how will the market develop and which companies will be the ultimate winners?
STL Partners has analysed the potential of online video, identified possible market winners and losers, and set out three interlocking scenarios depicting the evolution of the market. In each scenario, the role of distributors is examined, possible threats and opportunities revealed, and strategic options are discussed. (March 2009)
Internet video is a tightly-coupled system – so changes in the user interface, like the iPhone, can force seismic shifts in the physical infrastructure.
There is incontrovertible evidence that “intelligence” always moves towards the edge of telecom networks. What can telcos do about it? (Mar 2009)
The activities of today’s youth will cascade across the generations. Service providers need to be ready for the customer of the future
Disruption in the online video distribution market presents “a once in a lifetime chance to change their place” for some and a severe strategic threat for others. Likely scenarios and strategies that players should adopt for success. (Executive Briefing, Future of the Networks Stream, Feb 2009.)
BSkyB’s platform shows a multi-sided business model in action, bringing value to both upstream and downstream customers and earning decent returns for shareholders.
This briefing summarises key outputs from a recent STL Partners research report and survey on Online Video Distribution. It considers the evolution of the key technologies, and the shifting industry structures, business models and behaviours involved in content creation, distribution, aggregation and viewing.
The “Participation Imperative Framework” describes new customer behaviour and needs that will drive future product and service innovation.
NB. This 30+ page article can be downloaded in PDF format here or browsed on-screen below. © Copyright 2009. STL Partners. All rights reserved.STL Partners published this content for the sole use of STL Partners’ customers and Telco 2.0™ subscribers. It may not be duplicated, reproduced or retransmitted in whole or in part without the express permission of STL Partners, Elmwood …
Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)
Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them.
The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers
Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)