Europe’s brutal future: Vodafone and Telefonica hit hard

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In our recent briefing European Mobile: The Future’s Not Bright, It’s Brutal, we predicted that European operators faced a grim future. New figures from Vodafone and Telefonica suggest that, unfortunately, the grim future is arriving fast. (November 2012, Executive Briefing Service, Transformation Stream.) Vodafone results Nov 2012


Format: PDF filePages: 9 pagesCharts: 4Author: STL research teamPublication Date: November 2012

Table of Contents

  • Introduction
  • Crisis across Southern Europe
  • Customers Optimise Against Our Plans
  • Tactical Response: Vodafone RED
  • Global Context
  • STL Partners and the Telco 2.0TM Initiative

Table of Figures

  • Figure 1: Bloodbath in Europe
  • Figure 2: Vodafone RED, a tariff to manage the transition
  • Figure 3: STL Forecasts for EU-5 Mobile Revenues
  • Figure 4: Is this optimism, or complacency?

Technologies and industry terms referenced include: brutal, Business Model, customers, data, digital arabia content, Disruption, Disruptor, Europe, future, Innovation, macroeconomic context, Messaging, prepaid, pricing, results, Strategies, Strategy, Telecoms, Telefonica, transformation, Vodafone, Voice, WhatsApp