As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offerings and provide new revenue streams. These playbooks are a series of deep dives into the digital services telcos can potentially offer.
Our playbooks currently cover:
– Live experiences: last updated in November 2024
– Super apps: published in October 2024
– Gaming: last updated in April 2024
Other service areas deep-dives are coming soon!
In each playbook, we address a different digital service area, explaining the real opportunities for telcos and focusing on the key factors for success. Some playbooks are accompanied by an interactive data tool detailing existing telco services from around the world addressing that digital market.
Each playbook provides an understanding of the fundamentals of a specific market, and where telcos and tech companies could fit into it. Following a thorough evaluation of telco activities in the market, STL Partners presents the roles that telcos can play, with detailed case studies and analysis to help telcos choose their path.
We help telcos understand the most favourable opportunities for them and the important factors for launching a successful service by answering these key questions:
- Overview of the industry
- What are the key industry trends?
- Who are the key players in value chains?
- Who are target customers and how do they behave?
- What roles can telcos play? How do they choose what role to play, and what will determine their success?
- Who should they partner with?
Five starting points for a super app
Live experiences: four types of services telcos can offer
Gaming: the roles telcos can play
