As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offerings and provide new revenue streams. These playbooks are a series of deep-dives into the digital services telcos can potentially offer.
Our first playbook covers gaming and our second playbook covers the live events market.
We will address a different digital service area each time, explaining the real opportunities for telcos, and focusing on the key factors for success. The playbooks will be accompanied by an interactive data tool detailing existing telco services from around the world addressing that digital market.
Each playbook will provide telcos with an understanding of the fundamentals of a specific market, and where they could fit into it. Following a thorough evaluation of telco activities in the market, STL presents service types/roles that telcos can take, with detailed case studies and analysis to help telcos choose their path.
We help telcos understand which are the most favourable opportunities for them, and the important factors for launching a successful service by answering these key questions.
- Overview of the industry
- What are the key industry trends?
- Who are the key players in value chains?
- Who are target customers and how do they behave?
- What roles can telcos play? How do they choose what role to play, and what will determine their success?
- Who should they partner with?