Consumer digital services playbook: Telcos in gaming

£3,000.00 excl VAT

As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams. Gaming is a growth market, going through a period of change thanks to new technologies. Connectivity is already important to the gaming market, but there may be more that telcos can offer, and gain, through greater participation in gaming.

This paybook will provide telcos with an understanding of the fundamentals of the gaming market and where they could fit into it. Following a thorough survey of telco activities in gaming, STL presents six service types/roles that telcos can take, with detailed case studies and analysis to help telcos choose their path in gaming.

The playbook is accompanied by STL’s interactive tracker and excel sheet which maps examples of telco activities across these six categories. ¬†This includes over 90 examples from telcos such as SK Telecom, Vodafone, Verizon, STC and Singtel.¬†

Description

Format: PDF filePages: 76 pagesAuthor: Rosalind Craven, Liam Mimnagh, Henry OsbornePublication Date: February 2023

Table of Contents

  • Executive Summary
  • Market introduction
  • Gaming ecosystem
  • Market segmentation and customer profiling
  • Telco services
    • Distributor/aggregator
    • Cloud gaming
    • Specialist gaming connectivity
    • Technology enabler
    • Device innovator
    • eSports

Add-on:

  • STL Partners Tracker – Telco Gaming Services excel sheet included

 

Technologies and industry terms referenced include: cloud gaming, eSports, 5G, device innovation, technology enabler, console, gaming publishers, edge computing, Network APIs, specialist connectivity