Consumer digital services playbook: Live events

£4,000.00 excl VAT

As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams. This playbook is a deep dive into digital service telcos can offer in the live sports, entertainment and commerce space.

This playbook will provide telcos with an understanding of the fundamentals of the live sports, entertainment and commerce market, and where they could fit into it. Following a thorough survey of telco activities in the live events market, STL presents five service types/roles that telcos can take, with detailed case studies and analysis to help telcos choose their path in the live experiences market.

The playbook is accompanied by an interactive database of telco services across these areas. There are over 120 telco services from telcos such as Orange, Jio, Verizon and Vodafone . 


Format: PDF filePages: 76 pagesAuthor: Ani Keshishyan, Liam Mimnagh, Henry OsbornePublication Date: July 2023

Table of Contents

  • Executive Summary
  • Market introduction
  • Market segmentation
  • Live experiences ecosystem
  • Telco services
    • In-venue connectivity & infrastructure
    • In-venue experiences & services
    • Network slicing for upstream video capture
    • Live commerce
    • Remote participation


  • STL Partners Tracker – Telco Live Experiences Services excel sheet included


Technologies and industry terms referenced include: sports, events, entertainment, commerce, 5G, broadcast, AR/VR, venues, customer experience, stadiums, connectivity, sponsorships