Tag: Tonic

Why telco innovation is broken and how to fix it

Why telco innovation is broken and how to fix it (chart)

Our research shows that to succeed in innovation, telcos must evaluate proposed new services or products much more painstakingly in three areas: User acceptance: making sure the product meets a real user need or requirement Market understanding: having a clear vision of where the ROI is coming from Business structure: making an objective decision about whether to build in-house, acquire, …

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