Part One: Identifying Telco 2.0 Opportunities
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Developing the Right Telco 2.0 Strategy
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- Applying Porter’s thinking to the current telecoms market
- Generic Telco 2.0 strategic options
- Telco 2.0 strategies: how they drive shareholder returns
- Which Telco 2.0 strategy for your organisation
- Strategy comparison case studies: A Telco 2.0 Happy Piper (Vodafone UK) versus Telco 2.0 Service Player (O2)
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Identifying & Prioritising Telco 2.0 Innovations
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- A taxonomy of Telco 2.0 opportunities
- From isolated innovations to an integrated platform
- Two approaches to identifying Telco 2.0 innovations
- Approaches
- Case study: The STL Partners Innovation Scouting Service
- Evaluating the potential opportunities: a structured approach to screening
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Part Two: Implementing Telco 2.0 Opportunities
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Introduction
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- A framework for innovation and business model transformation for telecoms
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Service Offerings: Bringing Telco 2.0 Propositions to Market
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- A 12-stage end-to-end process for service development
- 1. Customer intentions and draft press release
- 2. Detailed value proposition and use cases
- 3. Fast validation with users
- 4. Capabilities assessment and own/partner role definitions
- 5. Revenue and cost models
- 6. Evaluation and business case
- 7. Competition and regulation
- 8. Technology and build process
- 9. Proof of Concept and final build
- 10. Sales and marketing
- 11. Launch
- 12. Evaluation and continuous development
- Case studies: Vodafone 360, O2 Priority Moments
- Checklists and templates for each stage
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Value Network: Internal – Getting the Organisation Right to Deliver Telco 2.0 Innovation
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- Centralised versus decentralized organization structures
- Integrating Telco 2.0 into the core organisation versus creating an independent unit
- Case studies on different approaches: Telefonica and KPN
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Value Network: External – Partnering to Grow the Pie
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- Evaluating closed versus open business models
- Collaborating with other operators – when and how to do it
- Working with other service providers – start-ups, established vendors and ‘OTT players’
- Determining when to collaborate and when to compete
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Technology: Prioritising Activities to Support Business Transformation
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- Understanding the developing demands on IT resources
- Priority new functional area: Customer data
- Approaches to IT transformation: Big Bang versus Continuous Improvement
- Evaluating IT transformation approaches: a structured screening methodology
- Case studies on IT transformation approaches: Vodafone and Telefonica
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Finance: Optimising the Telco 2.0 Revenue & Cost Model
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- Revenue drivers: key revenue models and sources of revenue
- Cost drivers: key types of cost and cost models
- A framework for guiding decisions about revenue and cost management
- Implications of new business models on financial and operational metrics
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Marketplace: Managing the Regulatory Environment
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- Making the case against net neutrality…
- …and for the ability to collaborate with other telecoms players to build value
- Recommended next steps for CEOs
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