Part One: Identifying Telco 2.0 Opportunities

Developing the Right Telco 2.0 Strategy

• Applying Porter’s thinking to the current telecoms market
• Generic Telco 2.0 strategic options
• Telco 2.0 strategies: how they drive shareholder returns
• Which Telco 2.0 strategy for your organisation
• Strategy comparison case studies: A Telco 2.0 Happy Piper (Vodafone UK) versus Telco 2.0 Service Player (O2)

Identifying & Prioritising Telco 2.0 Innovations

• A taxonomy of Telco 2.0 opportunities
• From isolated innovations to an integrated platform
• Two approaches to identifying Telco 2.0 innovations
• Approaches
• Case study:  The STL Partners Innovation Scouting Service
• Evaluating the potential opportunities: a structured approach to screening

Part Two: Implementing Telco 2.0 Opportunities

Introduction

• A framework for innovation and business model transformation for telecoms

Service Offerings: Bringing Telco 2.0 Propositions to Market

• A 12-stage end-to-end process for service development
  1. 1. Customer intentions and draft press release
  2. 2. Detailed value proposition and use cases
  3. 3. Fast validation with users
  4. 4. Capabilities assessment and own/partner role definitions
  5. 5. Revenue and cost models
  6. 6. Evaluation and business case
  7. 7. Competition and regulation
  8. 8. Technology and build process
  9. 9. Proof of Concept and final build
  10. 10. Sales and marketing
  11. 11. Launch
  12. 12. Evaluation and continuous development
• Case studies: Vodafone 360, O2 Priority Moments
• Checklists and templates for each stage

Value Network: Internal – Getting the Organisation Right to Deliver Telco 2.0 Innovation

• Centralised versus decentralized organization structures
• Integrating Telco 2.0 into the core organisation versus creating an independent unit
• Case studies on different approaches: Telefonica and KPN

Value Network: External – Partnering to Grow the Pie

• Evaluating closed versus open business models
• Collaborating with other operators – when and how to do it
• Working with other service providers – start-ups, established vendors and ‘OTT players’
• Determining when to collaborate and when to compete

Technology: Prioritising Activities to Support Business Transformation

• Understanding the developing demands on IT resources
• Priority new functional area: Customer data
• Approaches to IT transformation: Big Bang versus Continuous Improvement
• Evaluating IT transformation approaches: a structured screening methodology
• Case studies on IT transformation approaches: Vodafone and Telefonica

Finance: Optimising the Telco 2.0 Revenue & Cost Model

• Revenue drivers: key revenue models and sources of revenue
• Cost drivers: key types of cost and cost models
• A framework for guiding decisions about revenue and cost management
• Implications of new business models on financial and operational metrics

Marketplace: Managing the Regulatory Environment

• Making the case against net neutrality…
• …and for the ability to collaborate with other telecoms players to build value
• Recommended next steps for CEOs