Telcos should embrace sustainability not just as a PR goal, but as a new heart to their purpose and strategy in the Coordination Age. By doing so they can unite and motivate employees, customers, investors and partners, and reignite growth and innovation.
AI, coupled with a data-centric approach and automation, looks like it is starting to pay back the operators who have led in this field. Where can industry leaders go next, and what are the key lessons for others on how to ‘jump the curve’?
Telcos can draw ten lessons around organisational structure, strategy and staying relevant with customers from AccorHotels’ rapid digital transformation. This is the second in our series of transformation case studies from outside the telecoms sector.