How to identify and meet new customer needs
This report outlines best practice in identifying and scaling new business opportunities, in terms of how to organise, the necessary culture, where to start, who to involve, and how to exit.
Tag: customer insight
DataSpark: Lessons on building a new telco (data) business
Singtel’s data analytics business, DataSpark, has achieved some impressive results, but scaling is hard. Its path highlights lessons on dealing with the challenges facing all telcos building new businesses, e.g. how to govern and manage relationships with the broader organisation, measuring success, and finding the right skills and partners.