In this report, we update our model of the financial value of adding AI, analytics and automation (A3) into a telco’s processes. This report focuses on the impact A3 can have in the BSS, channels, marketing and sales, and has a particular focus on the impact of new GenAI capabilities in these areas.
DTW24 showed a telecoms industry ready to face reality and making quiet progress. This progress may not go far or fast enough to change the future of the industry, but either way AI will play a big role.
In this report we update our initial model of the potential financial value of adding analytics, AI and automation (A3) into a telco’s processes. Our bottom up assessment of 150+ processes across networks and operations, customer channels, sales and marketing shows telcos can achieve financial benefits amounting to more than 8% of annual revenues.
We consider the potential financial value of adding analytics, AI and automation (A3) into a telco’s processes. Our modelling assesses the value of A3 in more than 150 processes across core network operations, customer care channels, and sales and marketing.
There’s no doubt that AI is a transformative technology, and chatbots are a focus for many telcos looking to benefit from it. We look at case studies from Telenor, Deutsche Telekom and AT&T to find telcos’ best path toward employing AI. Despite the hype, chatbots may not be the best first step.