Tag: Context

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.
M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing

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