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Tag: AI (artificial intelligence)

Four goals for the data-driven telco

Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?

Great customer experience: What’s the secret?

An excellent customer experience is a critical part of modern business, and one that most telcos really struggle with, achieving poor customer satisfaction ratings compared to almost every other industry. We’ve looked at a sample of leading companies with high customer approval ratings in telecoms and other industries, and found surprising commonalities in their approaches to providing a great customer experience, whether in the digital or physical world. In this, the first of a series of reports, we look at what great customer service means and what it takes to deliver it.