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Knowledge is power. So why don’t more telcos build it systematically? Expert analysis of four telco insight approaches yields 10 practical recommendations for maximising impact to the whole business, value for money, and minimising subjective bias.
Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?
Telco cloud came with the promise of agility and returns. Our latest in-depth research examines the evidence, why telcos still believe it will deliver, and what needs to be done to achieve that.
Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.
Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.
Since we first published this report in 2019, telcos have made significant investments in 5G, but value continues to shift towards service differentiators. Transformation remains at the heart of most telecoms operators’ strategies but change has been painfully slow. This report explains why agility and innovation – the goals of transformation – will remain elusive until CFOs adopt new resource allocation models at their organisations.
Beyond just connecting it, there are three broad telco strategies for the Metaverse that are being developed and led by Verizon, Telefónica and SKT.