Telcos’ Role in the Advertising Value Chain
Summary: A report identifying how to build a valuable new business model and customer base. (November 2007)
Sample Reports
Full Article: Beyond bundling, the future of broadband
An edited version of a keynote presentation of results of our Broadband Business Models survey into the industry’s future (November 2007, Executive Briefing Service, Future of the Networks Stream).
Full Article: Forget Mobile Advertising – Think Bigger
Everyone is fascinated by the opportunities in mobile advertising; but there may not be enough advertising to go around. (November 2007)
Full Article: Triple play, go away
The limitations of the “Triple Play” (and other “N-Plays”) in a multi-media, multi-mode delivery game. (November 2007)
Full Article: Google anchors its carrier off the coast of Telcoland
Why is Google bothering with nonexclusive radio spectrum – and offering to sublicence it for public access? (July 2007)
Full Article: Hidden Potential, France Telecom
How do major telcos respond to the challenges of Telco 2.0? France Telecom’s experience offers some answers. (July 2007)