Vertical Innovation Leaders: How Telstra’s Healthcare Jigsaw is Coming Together

£1,000.00 excl VAT

We analyse the aggressive strategy Telstra has chosen to develop its digital healthcare business – which relies heavily on acquisitions across the whole eHealth value chain – and discuss how this fits into a wider companywide digital strategy, what it will take for Telstra to succeed in this vertical, and what insights other telcos can take away about their own digital health strategies.

Description

Format: PDF filePages: 38 pagesCharts: 14Author: Paul Merry, Alexandra RehakPublication Date: March 2016

Table of Contents

  • Executive Summary
  • Introduction
  • The Telstra approach to digital healthcare
  • The Telstra Health proposition
  • The Telstra Health offering: ecosystem and target customer segments
  • Understanding Telstra’s healthcare acquisition strategy
  • Telstra’s eHealth acquisitions and partnerships
  • Other Telcos Have Been Far Less Acquisitive in eHealth
  • How Telstra Health Fits Into Telstra’s Larger Digital Strategy
  • Impact and Evidence of Success
  • Revenue impact – A$1 billion by 2020 for Telstra Health?
  • Impact on share price – a ‘digital bump’?
  • Other measures of success
  • Evaluating Telstra’s Objectives and Challenges for the Health Business
  • Telstra’s external market objectives
  • Telstra’s organisational objectives
  • General eHealth market challenges

Table of Figures

  • Figure 1: Telstra Health’s key objectives and challenges
  • Figure 2: Six Healthcare Pain Points Telstra Health Aims to Address
  • Figure 3: The Telstra Health ecosystem
  • Figure 4: Telstra Health: Provider Apps Offerings and Target Market Segments
  • Figure 5: Telstra Health: Connected Care and Telehealth Offerings and Target Market Segments
  • Figure 6: Telstra Health: Intelligence (Analytics) Offerings and Target Market Segments
  • Figure 7: Telstra Health’s Spine Health Intelligence Ecosystem
  • Figure 8: Telstra’s digital health acquisitions, 2013-2016
  • Figure 9: Telstra’s digital health direct investments and key partnerships, 2009-2016
  • Figure 10: Selected digital health acquisitions and investments – Telefonica
  • Figure 11: Telstra Group Key Product Revenues: FY 2013-2015 (AUD billion)
  • Figure 12: Telstra Revenue by Business Segment, FY2013-2015 (A$ billions)
  • Figure 13: Telstra Share Price Performance – 2000-2016 (A$)
  • Figure 14: Telstra Health’s key objectives and challenges

Technologies and industry terms referenced include: Acquisitions, Business Model, digital, health, Innovation, Strategy, Telco 2.0, Telstra, vertical