The data-driven telco: How to progress

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Telcos are making progress on the data-driven path. We asked experienced Chief Data Officers about their current short- and mid-term priorities to uncover how to successfully steer the telco towards the ambition of becoming data-driven organisations.


Format: PDF filePages: 35 pagesAuthor: Charlotte PatrickPublication Date: May 2023

Table of Contents

  • Executive Summary
    • Recommendations
    • Vision and strategy
    • Organisation and culture
    • Technology
    • Next steps
  • Introduction
  • Priority 1: Select the right internal focus
    • How to select the most impactful projects
    • How to maintain a pipeline of successful projects
  • Priority 2: Create a joined-up organisation
    • A joined-up organization structure
    • Promoting the data culture
    • Skill sets of the Chief Data Officer (CDO)
  • Priority 3: Delivering a useable data set
    • Building a long-term data quality practise
    • Hybrid-cloud data deployment
  • Priority 4: Building data tools for all
  • Conclusion

Table of Figures

  • Figure 1: Priorities for the CDO and their team
  • Figure 2: Orange’s view of culture
  • Figure 3: Project focus areas for telco A3
  • Figure 4: Access to telco equipment via opensource platform
  • Figure 5: Vodafone churn management capabilities
  • Figure 6: Creating a joined-up organisation
  • Figure 7: Sharing responsibility for data projects
  • Figure 8: Example content for communications programmes
  • Figure 9: Kernel is central to Telefónica’s business strategy
  • Figure 10: Priorities for the CDO and their team


Technologies and industry terms referenced include: A3, AI, AI and data analytics automation, analytics, automation, big data, chief data officer, Data analytics, data-driven, Machine Learning, ML, Orange, ROI, Telefonica, Vodafone, Zain