Case study overview
A market-leading tech and telco holding company wanted an integrated strategy for its portfolio of companies.
Board and C-level executives needed to develop a strategic interface between the high-level vision and delivery functions, ensuring alignment under group-wide goals.
They were particularly concerned that weak strategic alignment between portfolio companies would make the group slow to respond to new market entrants.
The holding company asked STL Partners to develop a three-year corporate strategy plan to achieve overall growth and become a growth engine for the regional tech ecosystem through internal and external investment.
Consulting services overview
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- Analyse market trends and dynamics
- Conduct market sizing and forecasting
- Prioritise initiatives for new growth
Example deliverables
What was the approach?
Following a series of workshops with senior client stakeholders, STL articulated the group-level mission, vision and ambition through five key themes.
STL then considered the impact of three different competitive scenarios unfolding in the company’s core markets to ensure that the strategy would remain robust in the face of changing market conditions.
Following this competitive evaluation, STL developed 36 SMART goals to underpin the overarching five-pillar strategy.
These SMART goals were developed in conjunction with the results of a market sizing exercise that determined the opportunities for top line revenue growth in nine B2B and B2B2C markets.
In order to ensure successful execution of the strategy, STL consulted with subsidiaries and the group company to codify subsidiary companies’ value creation roles.
STL then conducted group-wide coordination and tracking of execution activities, to ensure that the group and its subsidiary companies were on track to achieve their SMART targets
Key results from the project
- 5 key strategic themes agreed
- 36 SMART objectives defined
- 9 technology product markets sized
- 1 programme tracking tool launched
- 3 competitive scenarios mapped
- 55+ group wide stakeholders aligned on strategic direction
Example deliverables