We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries. Our analysis identifies the critical success factors telcos need to capture this opportunity.
The music industry was one of the first sectors to be fundamentally disrupted by the Internet. Facing an epic and almost existential battle with piracy, coupled with expectations that music should be free, the record labels have tested many different business and distribution models. With sales of recorded music finally growing again, telcos and their partners can learn a lot from the music industry’s hits and misses.