Your Text is on Fire: OTT’s to burn 40% SMS revenue by 2015
In four years’ time, Telco SMS revenue will decline on average by around 40% across Europe and the Middle East according to the senior execs at this month’s Telco 2.0 brainstorm in London. The main cause is competitive pressure from ‘OTT’ alternatives (Facebook, Skype, Google, BBM, etc). Mobile voice isn’t that far behind, with a 20% decline foreseen. What can be done and what is the role of RCS-e? (November 2011, Executive Briefing Service, Dealing with Disruption Stream).
EMEA Messaging Decline reasons Nov 2011