Tag: Anayou

Digital Commerce: Leading Apps and Strategies for Retailers, Online Players and Telcos in the $10Bn Loyalty Market

Digital Commerce: Leading Apps and Strategies for Retailers, Online Players and Telcos in the $10Bn Loyalty Market

The advent of smartphones and tablets is disrupting the $10Bn+ loyalty market by opening up new ways for brands and retailers to engage with their customers in a highly interactive fashion. This briefing analyses that market, why mobile is a compelling medium in it, key mobile app types, and leading edge strategies used by online players and traditional retailers. It concludes by outlining the strategies telcos need to employ to add value and exploit their assets and capabilities to play a major role in the value chain. (July 2013, Executive Briefing Service, Dealing with Disruption Stream.)

Loyalty and Mobile Venn Diagram 2013

Digital Commerce 2.0: Report and Analysis of the EMEA 2013 Event

Digital Commerce 2.0: Report and Analysis of the EMEA 2013 Event

Digital Commerce 2.0: A summary of the findings of the Digital Commerce 2.0 Executive Brainstorm, 6 June 2013, held in the Wyndham Grand Hotel, London, part of the New Digital Economics EMEA event. With more and more people using their smartphones to shop, the Brainstorm explored how to use mobile technologies and capabilities to optimise and enable each element of the wheel of commerce. The sessions explored the evolution of mobile payments, the need to rethink mobile advertising/marketing and the potentially pivotal role of personal data.
Digital Commerce 2.0: Event Summary Analysis Presentation

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