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Elisa Automate

Elisa Automate: Growing value with sisu

Finnish telco, Elisa, repeatedly achieves surprising wins with innovative new propositions. For example, it now sells Elisa Automate (rebranded to Elisa Polystar in 2021), its fully automated Network Operations Centre (NOC), to other telcos. Most telcos buy their NOCs from vendors. How does this relatively small telco punch so much above its weight? At the heart of the answer is a Finnish word which cannot directly be translated to English: sisu.