As telcos attempt to capture the B2B revenue opportunity, marketplace is rapidly becoming an industry buzzword. We explore the characteristics of a marketplace and the industries in which telcos have a genuine right-to-play
There is a proliferation of reports on the potential technologies and use cases that will be part of the 6G roll-out, but little distinction between what’s real and what’s hype. We identify what 6G is most likely to emerge by 2030, and what telcos and vendors should prioritise now.
Knowledge is power. So why don’t more telcos build it systematically? Expert analysis of four telco insight approaches yields 10 practical recommendations for maximising impact to the whole business, value for money, and minimising subjective bias.
Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?
Telco cloud came with the promise of agility and returns. Our latest in-depth research examines the evidence, why telcos still believe it will deliver, and what needs to be done to achieve that.
Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.
Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.