Telcos’ Role in the Advertising Value Chain
Summary: A report identifying how to build a valuable new business model and customer base. (November 2007)
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Summary: A report identifying how to build a valuable new business model and customer base. (November 2007)
An edited version of a keynote presentation of results of our Broadband Business Models survey into the industry’s future (November 2007, Executive Briefing Service, Future of the Networks Stream).
Everyone is fascinated by the opportunities in mobile advertising; but there may not be enough advertising to go around. (November 2007)
The limitations of the “Triple Play” (and other “N-Plays”) in a multi-media, multi-mode delivery game. (November 2007)
Why is Google bothering with nonexclusive radio spectrum – and offering to sublicence it for public access? (July 2007)
How do major telcos respond to the challenges of Telco 2.0? France Telecom’s experience offers some answers. (July 2007)