As broadband services become increasingly commoditised, telcos need to differentiate their propositions beyond price, speed and reliability. Cybersecurity presents an opportunity to strengthen the broadband proposition, build deeper customer trust and create new premium upsell opportunities.
In this webinar, STL Partners shares findings from a survey of more than 900 consumers across the US and Europe, exploring the role cybersecurity can play in broadband purchasing decisions and the messages that resonate most strongly.
We will explore the following questions:
– How influential is cybersecurity when consumers choose a broadband provider?
– What role do consumers expect their provider to play in protecting the connected home?
– Which cybersecurity messages, features and benefits are most compelling?
– How can telcos use cybersecurity to differentiate their broadband propositions and generate additional revenue?
