This report explores how UK organisations are approaching AI in communications and customer operations — the challenges they face, the use cases they prioritise, the outcomes they expect, and what they need to adopt AI with confidence. It draws on a recent STL Partners survey of 300 UK businesses across small office/home office (SOHO) businesses, small and medium-sized businesses (SMBs) and large enterprises segments.
Recent pressure on telecoms spending from larger enterprises has led telcos to put more focus on the fast-growing and dynamic small and medium business segment, but telcos need to properly understand how best to service this segment if their efforts are to bear fruit.
The SMB market offers an attractive opportunity for telcos, but given historical difficulties in this space, what can telcos do now to be successful? This report explores key SMB product and channel strategies, as well as the supporting capabilities that telcos must invest in to win with SMBs.