Recent pressure on telecoms spending from larger enterprises has led telcos to put more focus on the fast-growing and dynamic small and medium business segment, but telcos need to properly understand how best to service this segment if their efforts are to bear fruit.
Vodafone have been quietly stealing a march in the European SMB communications market with a well executed strategy centred on its OneNet cloud-based product. We look at how, including comparisons with BT, Telenor, and others. (May 2012, Executive Briefing Service)
Vodafone Voice Analysis May 2012