Tag: rich communications

Google/Telcos’ RCS: Dark Horse or Dead Horse?

Mobile messaging is fast becoming a key platform for digital commerce, mounting a challenge to Google Search, Amazon’s Marketplace and other two-sided platforms. As Facebook gears up to take advantage of this opportunity, some of the world’s largest telcos are working with Google to develop and deploy multimedia communications services that will work across networks and will replace SMS. But will it be too little, too late?

Want access to our research?

Our research focuses on how telcos and their partners can embrace industry disruption.

Learn more