Gen AI: Where should telcos start?
Gen AI has great potential usefulness to telcos, provided its capabilities and limitations are well understood, and projects implemented judiciously. This report directs telcos to the most promising use cases.
Gen AI has great potential usefulness to telcos, provided its capabilities and limitations are well understood, and projects implemented judiciously. This report directs telcos to the most promising use cases.
We spoke to Telefónica about its 10 year experience of building a data monetisation business (previously called LUCA). This deep dive into its strategy, organisational structure and the products developed highlights what it takes to succeed in this challenging market.