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The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers
Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)
The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)
How Telcos can avoid inevitable market decline by exploiting their core skills, assets and relationships to create new sources of growth. This key overview is a review and restatement of the original Telco 2.0 Market Study. (Dec 2008, Executive Briefiing Service, Telco 2.0 Transformation Stream)
Telcos must use their balance sheet strangth to invest in the future, before other players recover from the crisis. (Jan 2009)
The recent purchase of Symbian by Nokia highlights the tensions around running a consortium-owned platform business.