Sample Reports

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win?

Executive Briefing Service, Consumer — February 2014
Telco 2.0: The $50bn Enterprise Mobility Opportunity: four steps for telcos to take today

Telco 2.0: The $50bn Enterprise Mobility Opportunity: four steps for telcos to take today

Enterprises are turning to mobility to transform their operations, creating a c.$50bn ‘Enterprise Mobility’ opportunity globally. There are four levels of engagement that telcos can adopt to start to capture a share of this market, and upgrade and repurpose their internal capabilities to deliver repeatable, high volume, customer-facing growth initiatives. They need tools, technologies and partnerships to provide the deep industry knowledge and mobile workforce expertise. This will allow them to take a defined proposition to market and evolve from being “just another channel” to originators and owners of intellectual property. (December 2013, Foundation 2.0, Executive Briefing Service, Cloud and Enterprise ICT Stream).

Enterprise Mobility Framework December 2013

Executive Briefing Service — December 2013
Digital Arabia 2013: Digital Entertainment (Day 2) Growing the MENA Gaming Ecosystem (Event Summary Report)

Digital Arabia 2013: Digital Entertainment (Day 2) Growing the MENA Gaming Ecosystem (Event Summary Report)

At the Digital Arabia Executive Brainstorm in Dubai, November 2013, we found that there is widespread optimism for growth in digital gaming, but work is needed to balance the share of value in the ecosystem to maximize growth. Success depends on telcos and others working together effectively to understand each other’s perspectives and value-add, and maximize the systematic growth of the market for maximum mutual and sustainable gain. The alternative is to attempt to dominate in the short term only to lose out on growth in scale and lose share through disruption. (November 2013)
Digital Arabia 2013 Digital Entertainment

Executive Briefing Service — December 2013
Communications Services: What now makes a winning value proposition?

Communications Services: What now makes a winning value proposition?

Consumer and enterprise communications behaviours are changing significantly around the globe as new solutions meet core needs more effectively and change customer expectations. This extract from our latest major report provides insight to the changes, and describes effective strategies that meet these evolving needs for both incumbents attempting to defend existing services and innovators seeking to disrupt and create new value. (December 2013, Executive Briefing Service)

Psychological and social advantages of voice, SMS, IM, and Social Media Dec 2013

Executive Briefing Service — December 2013