You might be interested in
Next Generation Mobile Marketing & Commerce. Presentations and Voting Slides from the Next Generation Mobile Marketing & Commerce stream of the OnFuture EMEA Executive Brainstorm, 12th June 2014, in London. (Executive Briefing Service, Dealing with Disruption Stream.)
Next Generation Mobile Marketing & Commerce: OnFuture EMEA London June 2014
Amazon, Google, Apple, eBay/PayPal and Facebook are the big five brokers of digital commerce. But the disruption caused by the rise of mass-market smartphones, and the personal data they generate, means the medium-term leadership of these California-based companies is not assured. Each of them has weaknesses that could hinder their progress towards securing a strong strategic position in the new Digital Commerce 2.0 marketplace, and render them potentially vulnerable to competition from telcos, banks and/or start-ups. (October 2013, Executive Briefing Service, Dealing with Disruption Stream.) Digital Commerce 2.0 Gap
Many companies are struggling to build a mobile commerce business case that generates significant incremental revenues in the next five years. But some will ultimately use digital wallets to create a valuable platform that bolsters customer loyalty and produces substantial revenues from location-based marketing, advertising and the management of personal data. What are the barriers, how can they be overcome, and what are the key actions for telcos, major Internet players, banks and payment networks?