Cybersecurity: What do small and medium businesses in Saudi Arabia need?

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We recently surveyed 104 SMBs in Saudi Arabia to understand this market and help cybersecurity solution providers address the Saudi opportunity. It follows a survey in seven other markets (Australia, Canada, France, Germany, Spain, the UK and the US) executed in late 2024.

Description

Format: PDF filePages: 47Author: Marina Koytcheva, Nicola WarrenPublication Date: March 2025

 

We surveyed 104 SMBs in Saudi Arabia to understand this market and help cybersecurity solution providers address the Saudi opportunity. These findings are interesting for telcos everywhere, as the research shows that Saudi operators hold a stronger position than their peers in other markets.

This survey is an extension of our seven-market (Australia, Canada, France, Germany, Spain, the UK and the US) study executed in late 2024. While many findings are consistent across markets, every country has its own nuances.

Table of contents

  • Executive summary and recommendations
  • Introduction and sample
  • Management and importance of cybersecurity
  • Challenges SMBs face
  • Curernt adoption of cybersecurity
  • Purchasing journey
  • Expectations for the future
  • Consideration of telco propositions

 

Technologies and industry terms referenced include: business, customer service, cyber attack, cyber safety players, cybercrime, Cybersecurity, data protection, digital assistants, enterprise, purchasing process, SMB, Telco