Can ecosystem models advance network API monetisation?

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We examine four ecosystem business frameworks to see how they might look when applied to the emerging network API opportunity to assess whether these sorts of models can unlock commercialisation possibilities in uncertain markets.

Description

Format: PDF filePages: 55 pagesAuthor: Nicola Warren, Rosalind CravenPublication Date: August 2023

Table of Contents

  • Executive Summary
  • Table of Figures
  • Introduction
  • The ecosystem way
    • Why an ecosystem could be the best approach for APIs
  • An “association” approach – Mastercard
    • How does the model work?
    • How could this apply to APIs?
    • What does it take to work?
    • Evaluation of the approach
  • A vertical marketplace approach – Symworld
    • How does the model work?
    • How could this apply to APIs?
    • What does it take to work?
    • Evaluation of the approach
  • An OEM approach – Volkswagen/CARIAD
    • How does the model work?
    • How could this apply to APIs?
    • What does it take to work?
    • Evaluation of the approach
  • Use case marketplace – Amdocs
    • How does the model work?
    • How could this apply to APIs?
    • What does it take to work?
    • Evaluation of the approach
  • Conclusions and recommendations
    • How the ecosystem approaches are geared to succeed
    • Recommendations
  • Index

Table of Figures

  • Figure 1: A comparison of ecosystem business models tested in an API scenario
  • Figure 2: Ecosystem success criteria comparison
  • Figure 3: Comparing business frameworks.
  • Figure 4: Mastercard ecosystem business framework .
  • Figure 5: Hypothetical telco API model based on Mastercard
  • Figure 6: Rakuten Symworld ecosystem structure
  • Figure 7: Telcos in the positions of complementors in a vertical-specific marketplace
  • Figure 8: Telco-run vertical marketplace
  • Figure 9: CARIAD app store business framework
  • Figure 10: Hypothetical model for telco APIs based on CARIAD app store
  • Figure 11: Amdocs white label digital subscription marketplace
  • Figure 12: Amdocs has onboarded many digital subscription partners
  • Figure 13: The unified network API marketplace model
  • Figure 14: The use case-focused marketplace (for clarity of purpose and greater engagement)
  • Figure 15: A comparison of ecosystem business models tested in an API scenario
  • Figure 16: Ecosystem business model “must haves”

 

Technologies and industry terms referenced include: aggregators, AI, Altiostar, Amdocs, Amdocs’s Subscription Marketplace, Android Auto, APIs, App Store, Apple, B2B2X, CAMARA, CARIAD, Cubic Telecom, ecosystem business frameworks, fintechs, GSMA Open Gateway, GSMA’s Open Gateway, Harman Ignite, hyperscalers, Innoeye, Market One, Mastercard, Monzo, OEMs, Rakuten Mobile, Rakuten Symworld, Revolut, subscription marketplace, Symworld, systems integrators, TELUS, T-Mobile, Twillio, Volkswagen/CARIAD, Vonage