Empower your data centre strategy with industry specialist consulting
Gain expert insights and guidance from our consulting services supporting data centre operators, service providers, vendors and investors on growth strategies.
STL helped to build our five-year growth strategy. The deliverables were unique, tangible and pithy and provided essential direction.
CEO – Pulsant, UK data centre provider
Strategic data centre consulting services across five primary capabilities
Consulting Stages
Plan for growth
- Identify, assess, and prioritise the viable strategic initiatives to drive growth.
- Understand the market landscape and role of hyperscalers (in specific markets).
- Size market opportunity for cloud, by industry sector, segment, type of services.
Prepare a credible investment strategy
- Evaluate feasibility of new venture and/or investment.
- Conduct commercial due diligence for cloud / data centre investments.
- Identify and evaluate potential M&A targets to support inorganic growth.
Develop a winning business model
- Define the associated services and commercial models to drive growth, e.g. moving beyond co-lo
- Assess and prioritise use cases that impact the business, e.g. within AI, data privacy/security, edge computing
- Build a quantified business case.
- Develop an end-to-end business plan.
Build a Go-To-Market strategy
- Construct compelling data centre propositions
- Develop GTM strategy – which channels for different services and segments.
- Train sales teams and develop sales enablement tools, e.g. pitch packs, playbooks.
Engage with customers
- Build mindshare and engage digitally and face-to-face with influencers and decision-makers at target customers.
- Develop compelling thought leadership reports to engage the industry.
- Run webinars, events/workshops to engage partners and customers.
Our data centre identification framework is used by different parties looking to find new targets
Optimize your data centre investments with STL Partners’ Data Centre Identification Framework—your strategic tool for identifying promising acquisition targets, evaluating facility value propositions, aligning with strategic goals, and assessing current portfolios for maximum ROI.
Meet our data centre consulting team
In addition to the tools, subscribers to the bundle have access to analyst time with some of the leading experts in the industry.
Joe Hurman: Joe is a Principal Consultant and Data Centres Practice Lead at STL Partners, having joined last year from a background in technology and operations consulting. He has worked with technology firms on strategic engagements across a variety of topics, ranging from enterprise service development across edge and IoT to network innovation, including cloudification, automation and API exposure.
Tilly Gilbert: As STL’s consulting business Director, Tilly leads growth projects for tech and telecom firms with over five years of experience. She directs our edge and cloud computing research and consulting practice and was a 2022 nominee for Edge Computing Woman of the Year.
Chris Barraclough: With over 25 years’ experience in strategy and business — 18 of which are in the TMT sector. Chris has particular interests in strategic analysis, proposition development and the use of financial and operational metrics to manage and govern change.
Learn more about our data centre consulting practice