New MVNOs: Challenger brands and lessons from the UK market

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Disruptors from other industries are turning their attention to the mobile market. They can learn from the vibrant UK MVNO market.

Description

Format: PDF filePages: 6Author: Marina KoytchevaPublication date: September 2025

 

In this edition of our ‘Coffee break reading’ series, we look into the potential of ‘challenger’ brands from other sectors to shake up the UK mobile services market and what this means for other players.

Our insight covers the following key points:

  • ‘Challenger’ brands eye the MVNO opportunity
  • Out-of-the-box MVNO solutions enable the boom
  • Why look for lessons from the UK MVNO market?
  • Lessons from the UK MVNO market
  • Recommendations

 

Technologies and industry terms referenced include: competition, customer service, eSIM, finance, fintech, iD Mobile, Klarna, lebara, Lyca Mobile, Market Players, MNOs, Mobile Market, mobile networks, MVNOs, Octopus Energy, pricing, Revolut, Sky Mobile, Smarty, telcos, Tesco Mobile, three, UK, Utilities, Virgin Media O2, Vodafone