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Tag: Telecoms

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (April 2010, Executive Briefing Service, Dealing with Disruption Stream).

New Strategy Report: Mobile, Fixed and Wholesale Broadband Business Models

New Strategy Report: Mobile, Fixed and Wholesale Broadband Business Models

A new 249 page Telco 2.0 Strategy Report on the future of broadband, including analysis of the latest new ideas in broadband business model innovation, new ‘Telco 2.0’ Opportunities, global forecasts, four future strategic scenarios, and a detailed ‘Use Case’ describing a new Managed Offload ‘Use Case’. The report covers Mobile Broadband, Advanced New Wholesale, and Fixed Retail Broadband Business Models. (March 2010, Future Networks Stream)

Mobile & Fixed Broadband Business Models: Four Strategy Scenarios

Mobile & Fixed Broadband Business Models: Four Strategy Scenarios

An introduction to the four strategy scenarios we see playing out in the market – ‘Telco 2.0 Player’, ‘Happy Piper’, ‘Device Specialist’, and ‘Government Department’ – part of a major new report looking at innovation in mobile and fixed broadband business models. (March 2010, Foundation 2.0, Executive Briefing Service, Future of the Networks Stream).

Serving the Digital Generation

Serving the Digital Generation

This 120 page Strategy Report focuses on the ‘Digital Generation’ – the cohort which has grown up with new applications and technologies – whose behaviour will ultimately drive the future shape of the Telco business. The report is a ‘must read’ for CxOs, strategists and product managers seeking to evolve telcos to succeed with the next generation. (July 2009)

Online Video Distribution Market Study

Online Video Distribution Market Study

As online video challenges traditional distribution models, both old and new suppliers are pushing into the value chain in the hope of grabbing a share of the emerging global market. But how will the market develop and which companies will be the ultimate winners?

STL Partners has analysed the potential of online video, identified possible market winners and losers, and set out three interlocking scenarios depicting the evolution of the market. In each scenario, the role of distributors is examined, possible threats and opportunities revealed, and strategic options are discussed. (March 2009)