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Tag Archives: Strategy

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win?

Executive Briefing Service, Consumer — February 2014
Communications Services: What now makes a winning value proposition?

Communications Services: What now makes a winning value proposition?

Consumer and enterprise communications behaviours are changing significantly around the globe as new solutions meet core needs more effectively and change customer expectations. This extract from our latest major report provides insight to the changes, and describes effective strategies that meet these evolving needs for both incumbents attempting to defend existing services and innovators seeking to disrupt and create new value. (December 2013, Executive Briefing Service)

Psychological and social advantages of voice, SMS, IM, and Social Media Dec 2013

Executive Briefing Service — December 2013
The Future Value of Voice and Messaging

The Future Value of Voice and Messaging

Our new research shows how telcos can slow the decline of voice and messaging revenues and build new communications services to maximise revenues and relevance with both consumer and enterprise customers. It includes detailed forecasts for 9 markets, in which the total decline is forecast between -25% and -46% on a $375bn base between 2012 and 2018, giving telcos an $80bn opportunity to fight for. It also shows impacts and implications for other technology players including vendors and partners, and general lessons for competing with disruptive players in all markets. It looks at the impact of so-called OTT competition, market trends and drivers, bundling strategies, operators developing their own Telco-OTT apps, advanced Enterprise Communications services, and the opportunities to exploit new standards such as RCS, WebRTC and VoLTE. (November 2013, Executive Briefing Service). Future Value of Voice and Messaging Cover Small

Executive Briefing Service — November 2013
Telco 2.0 Transformation Index: Technology Survey

Telco 2.0 Transformation Index: Technology Survey

150 senior execs from Vodafone, Telefonica, Etisalat, Ooredoo (formerly Qtel), Axiata and Singtel supported our technology survey for the Telco 2.0 Transformation Index. This analysis of the results includes findings on prioritisation, alignment, accountability, speed of change, skills, partners, projects and approaches to transformation. It shows that there are common issues around urgency, accountability and skills, and interesting differences in priorities and overall approach to technology as an enabler of transformation. (November 2013, Executive Briefing Service, Transformation Stream.) Telco 2.0 Transformation Index Tech Survey Cover Small

Executive Briefing Service — November 2013
Digital Commerce 2.0: Disrupting the Californian Giants

Digital Commerce 2.0: Disrupting the Californian Giants

Amazon, Google, Apple, eBay/PayPal and Facebook are the big five brokers of digital commerce. But the disruption caused by the rise of mass-market smartphones, and the personal data they generate, means the medium-term leadership of these California-based companies is not assured. Each of them has weaknesses that could hinder their progress towards securing a strong strategic position in the new Digital Commerce 2.0 marketplace, and render them potentially vulnerable to competition from telcos, banks and/or start-ups. (October 2013, Executive Briefing Service, Dealing with Disruption Stream.) Digital Commerce 2.0 Gap

Executive Briefing Service, Consumer — October 2013
Cloud 2.0: Securing Trust to Survive the ‘One-In-Five’ CSP Shake-Out

Cloud 2.0: Securing Trust to Survive the ‘One-In-Five’ CSP Shake-Out

The Cloud market is on the verge of the next wave of market penetration, yet it’s likely that only one in five Cloud Service Providers (CSPs) in today’s marketplace will still be around by 2018, as providers fail or are swallowed up by aggressive competitors. So what do CSPs need to do to survive and prosper? (October 2013, Foundation 2.0, Executive Briefing Service, Cloud & Enterprise ICT Stream.)
Technology adoption rates Sept 2013

Executive Briefing Service, Network Innovation — October 2013
Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players

Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players

Telcos, Internet and technology players, banks and payment networks have disruptive $billion opportunities to act as intermediaries / enablers in mobile commerce and personal cloud services, based on the appropriate use of customer data. This report is a unique and comprehensive strategic guide for success in these roles. It analyses the strategies of the main and cutting-edge players, and outlines key success factors in designing and delivering customer propositions, technology, organisation and value network strategies. It also includes evaluations of the related strategic opportunities of ‘raw big data’, professional data services, and internal data use, and a business model showing how one type of candidate for the intermediary role, a telco, could grow profitable new revenues equivalent to c.$50Bn (5% of existing core revenues) within five years. (October 2013, Dealing with Dsiruption Stream). Telco 2.0 Transformation Index Small

Consumer — October 2013
Telco Opportunities in the ‘New Mobile Web’?

Telco Opportunities in the ‘New Mobile Web’?

The transformed mobile web experience, brought about by the adoption of a range of new technologies, is creating a new arena for operators seeking to (re)build their role in the digital marketplace. Operators are potentially well-placed to succeed in this space; they have the requisite assets and capabilities and the desire to grow their digital businesses. This report examines the findings of interviews and a survey conducted amongst key industry players, supplemented by STL Partners’ research and analysis, with the objective of determining the opportunities for operators in the New Mobile Web and the strategies they can implement in order to succeed. (September 2013, Foundation 2.0, Executive Briefing Service.)
Operator Opportunities in the “New Mobile Web”

Executive Briefing Service — September 2013

Finding the Next Golden Egg: Sourcing Great Telecoms Innovations

A step-by-step guide for telecoms executives seeking to innovate and develop compelling new services to compete in the ‘services layer’, and develop a new telecoms business models to replace the contracting voice and messaging revenue streams with new revenues from new products and services and customers. (September 2013, Executive Briefing Service, Transformation Stream.)

Finding the Next Golden Egg

Executive Briefing Service — September 2013
Telco 2.0 Transformation Index: Understanding Telefonica’s Markets and Market Position

Telco 2.0 Transformation Index: Understanding Telefonica’s Markets and Market Position

This extract from the Telco 2.0 Transformation Index shows our analysis of Telefonica’s markets and market position, including economic and digital market maturity, regulation, customers, competition and pricing. It is one part of our overall analysis of Telefonica’s progress towards transformation to the Telco 2.0 business model. The other parts of the Telefonica analysis are: Service Proposition, Finances, Technology, Value Network, and an overall summary. Telefonica is one of the companies analysed and compared in the first tranche of analysis that also addresses Vodafone, AT&T, Verizon, Axiata, SingTel, Etisalat and Ooredoo (formerly Qtel). (August 2013, Executive Briefing Service, Transformation Stream.) Telefonica Telco 2.0 Transformation Index Small

Executive Briefing Service — August 2013
Digital Commerce: Leading Apps and Strategies for Retailers, Online Players and Telcos in the $10Bn Loyalty Market

Digital Commerce: Leading Apps and Strategies for Retailers, Online Players and Telcos in the $10Bn Loyalty Market

The advent of smartphones and tablets is disrupting the $10Bn+ loyalty market by opening up new ways for brands and retailers to engage with their customers in a highly interactive fashion. This briefing analyses that market, why mobile is a compelling medium in it, key mobile app types, and leading edge strategies used by online players and traditional retailers. It concludes by outlining the strategies telcos need to employ to add value and exploit their assets and capabilities to play a major role in the value chain. (July 2013, Executive Briefing Service, Dealing with Disruption Stream.)

Loyalty and Mobile Venn Diagram 2013

Executive Briefing Service, Consumer — July 2013
Customer Experience: Is it Time for the Mobile CDN?

Customer Experience: Is it Time for the Mobile CDN?

Changing consumer behaviours and the transition to 4G are likely to bring about a fresh surge of video traffic on many networks. Fortunately, mobile content delivery networks (CDNs), which should deliver both better customer experience and lower costs, are now potentially an option for carriers using a combination of technical advances and new strategic approaches to network design. This briefing examines why, how, and what operators should do, and includes lessons from Akamai, Level 3, Amazon, and Google. (May 2013, Executive Briefing Service).
CDN Traffic as Percentage of Backbone May 2013

Executive Briefing Service — May 2013
Software Defined Networking (SDN): A Potential ‘Game Changer’

Software Defined Networking (SDN): A Potential ‘Game Changer’

Software Defined Networking is a technological approach to designing and managing networks that has the potential to increase operator agility, lower costs, and disrupt the vendor landscape. Its initial impact has been within leading-edge data centres, but it also has the potential to spread into many other network areas, including core public telecoms networks. This briefing analyses its potential benefits and use cases, outlines strategic scenarios and key action plans for telcos, summarises key vendor positions, and why it is so important for both the telco and vendor communities to adopt and exploit SDN capabilities now. (May 2013, Executive Briefing Service, Cloud & Enterprise ICT Stream, Future of the Networks Stream).
Potential Telco SDN/NFV Deployment Phases May 2013

Executive Briefing Service, Network Innovation , — May 2013
Digital Commerce: Time to redefine the Mobile Wallet

Digital Commerce: Time to redefine the Mobile Wallet

The ‘Mobile/Digital Wallet’ needs to evolve to support authentication, search and discovery, as well as payments, vouchers, tickets and loyalty programmes. Moreover, consumers will want to be able to tailor the functionality of this “commerce assistant” or “commerce agent” to fit with their own interests and preferences. Our report and analysis of the Digital Commerce 2.0 Executive Brainstorm, 20 March 2013, part of the New Digital Economics Silicon Valley event. (April 2013, Executive Briefing Service, Dealing with Disruption Stream.)
Who is best placed to win in local commerce April 2013

Executive Briefing Service, Consumer — April 2013
Digital Economy: who will prosper in ‘The Great Compression’?

Digital Economy: who will prosper in ‘The Great Compression’?

Value is squeezed out of industries as they become increasingly digital – i.e. accessed by mobile and online, driven by data and defined by software. We call the collective economic impact of this pressure ‘The Great Compression’. But which companies will survive and prosper – and how? 90% of the Execs at our Silicon Valley brainstorm identified ‘management mindset’ as a key factor in Telecoms, Media, Finance and Retail. Our analysis and a detailed report of the findings of the Digital Economy session at the NDE Executive Brainstorm, Silicon Valley, held at the InterContinental Hotel, San Francisco on the 19th March 2013. (May 2013, Executive Briefing Service, Transformation Stream).
Scale of Transformation Needed April 2013

Executive Briefing Service — April 2013
The Internet of Things (IoT): What’s Hot, and How?

The Internet of Things (IoT): What’s Hot, and How?

‘The Internet of Things’ (IoT) is one of the big ideas of the moment. But what are the areas in which value is being created now, and what is still technological hype? A summary of the findings of the Digital Things session at the NDE Executive Brainstorm, Silicon Valley, held at the InterContinental Hotel, San Francisco on the 20th March 2013. (April 2013)
Building Blocks Urgently Needed for IoT April 2013

Executive Briefing Service — April 2013