Tag: Placecast

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud

This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win?

Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players

Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players

Telcos, Internet and technology players, banks and payment networks have disruptive $billion opportunities to act as intermediaries / enablers in mobile commerce and personal cloud services, based on the appropriate use of customer data. This report is a unique and comprehensive strategic guide for success in these roles. It analyses the strategies of the main and cutting-edge players, and outlines key success factors in designing and delivering customer propositions, technology, organisation and value network strategies. It also includes evaluations of the related strategic opportunities of ‘raw big data’, professional data services, and internal data use, and a business model showing how one type of candidate for the intermediary role, a telco, could grow profitable new revenues equivalent to c.$50Bn (5% of existing core revenues) within five years. (October 2013, Dealing with Dsiruption Stream). Telco 2.0 Transformation Index Small

Digital Commerce: Silicon Valley Executive Brainstorm 2013, Day Two (Wednesday 20 March)

Closing the Loop between Advertising & Payments. Presentations from the Digital Commerce stream of the New Digital Economics Brainstorm, 20th March 2013, in San Francisco. Including: Where’s the money in SoLoMo? | Advertising & Marketing | Big Data (March 2013, Executive Briefing Service, Dealing with Disruption)
Digital Commerce 2.0 Silicon Valley March 2013

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.
M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing

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