Many companies are struggling to build a mobile commerce business case that generates significant incremental revenues in the next five years. But some will ultimately use digital wallets to create a valuable platform that bolsters customer loyalty and produces substantial revenues from location-based marketing, advertising and the management of personal data. What are the barriers, how can they be overcome, and what are the key actions for telcos, major Internet players, banks and payment networks?
At the Digital Asia Executive Brainstorm in Singapore, December 2012, we saw that all economies in SE Asia are now innovating rapidly in digital commerce, entertainment and public sector services, and in mobile in particular. There are both unique opportunities and transferable lessons, and a key theme is that companies need to transform even faster to take advantage of the opportunities and prosper. (December 2012)
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