How Sprint’s necessary shutdown of Nextel turned into a commercial disaster, losing valuable customers, reputation, and market share. Our analysis shows that amdist the drama of the Softbank deal and the complexity of a major network upgrade, SMB customer needs were neglected, and its competitors (VZW, AT&T and T-Mobile) stepped smartly in.
This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win?
Enterprises are turning to mobility to transform their operations, creating a c.$50bn ‘Enterprise Mobility’ opportunity globally. There are four levels of engagement that telcos can adopt to start to capture a share of this market, and upgrade and repurpose their internal capabilities to deliver repeatable, high volume, customer-facing growth initiatives. They need tools, technologies and partnerships to provide the deep industry knowledge and mobile workforce expertise. This will allow them to take a defined proposition to market and evolve from being “just another channel” to originators and owners of intellectual property. (December 2013, Foundation 2.0, Executive Briefing Service, Cloud and Enterprise ICT Stream).
Enterprise Mobility Framework December 2013
A summary of the findings of the Digital Economy session at the Digital Arabia Executive Brainstorm, held at the Jumeirah Creekside Hotel, Dubai on the 12th November, 2013 (November 2013)
Digital Arabia 2013 Digital Economy
At the Digital Arabia Executive Brainstorm in Dubai, November 2013, we found that there is widespread optimism for growth in digital gaming, but work is needed to balance the share of value in the ecosystem to maximize growth. Success depends on telcos and others working together effectively to understand each other’s perspectives and value-add, and maximize the systematic growth of the market for maximum mutual and sustainable gain. The alternative is to attempt to dominate in the short term only to lose out on growth in scale and lose share through disruption. (November 2013)
Digital Arabia 2013 Digital Entertainment
A summary of the findings of the Digital Commerce session at the Digital Arabia Executive Brainstorm, held at the Jumeirah Creekside Hotel, Dubai on the 12th November, 2013. (November 2013)
Digital Arabia 2013 Digital Commerce