
Telco cloud: short-term pain, long-term gain
Telco cloud came with the promise of agility and returns. Our latest in-depth research examines the evidence, why telcos still believe it will deliver, and what needs to be done to achieve that.

Telco cloud came with the promise of agility and returns. Our latest in-depth research examines the evidence, why telcos still believe it will deliver, and what needs to be done to achieve that.
Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.
Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.
Since we first published this report in 2019, telcos have made significant investments in 5G, but value continues to shift towards service differentiators. Transformation remains at the heart of most telecoms operators’ strategies but change has been painfully slow. This report explains why agility and innovation – the goals of transformation – will remain elusive until CFOs adopt new resource allocation models at their organisations.
Beyond just connecting it, there are three broad telco strategies for the Metaverse that are being developed and led by Verizon, Telefónica and SKT.
We outline key steps that manufacturers must take to drive holistic network transformation. We also highlight the benefits of using private networks, particularly 5G, to drive operational efficiency and enable new use cases.
We evaluate how enterprises are exploring private cellular and edge, the challenges they face in scaling existing proofs of concept and pilots and how they and telco operators can overcome them.