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Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)
Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them.
The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers
Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)
The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)
How Telcos can avoid inevitable market decline by exploiting their core skills, assets and relationships to create new sources of growth. This key overview is a review and restatement of the original Telco 2.0 Market Study. (Dec 2008, Executive Briefiing Service, Telco 2.0 Transformation Stream)