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Full Article: Consumer voice and messaging 2.0 – understanding and meeting user needs

Full Article: Consumer voice and messaging 2.0 – understanding and meeting user needs

NB. This 30+ page article can be downloaded in PDF format here or browsed on-screen below. © Copyright 2009. STL Partners. All rights reserved.STL Partners published this content for the sole use of STL Partners’ customers and Telco 2.0™ subscribers. It may not be duplicated, reproduced or retransmitted in whole or …

Executive Briefing Service — January 2009
Consumer voice and messaging 2.0 – understanding and meeting user needs

Consumer voice and messaging 2.0 – understanding and meeting user needs

Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)

Executive Briefing Service — January 2009
Full Article: Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?

Full Article: Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?

Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them.

Executive Briefing Service — January 2009
Executive Briefing: Unlocking the value of Telco customer data: An advertising and marketing use case

Executive Briefing: Unlocking the value of Telco customer data: An advertising and marketing use case

The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers

Executive Briefing Service — January 2009

Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?

Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)

Executive Briefing Service — January 2009
Unlocking the value of Telco customer data: An advertising and marketing use case

Unlocking the value of Telco customer data: An advertising and marketing use case

The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)

Executive Briefing Service — January 2009
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