Full Article: The Digital Generation: Introducing the Participation Imperative Framework
The “Participation Imperative Framework” describes new customer behaviour and needs that will drive future product and service innovation.
Growing Enterprise Revenues
Full Article: Consumer voice and messaging 2.0 – understanding and meeting user needs
NB. This 30+ page article can be downloaded in PDF format here or browsed on-screen below. © Copyright 2009. STL Partners. All rights reserved.STL Partners published this content for the sole use of STL Partners’ customers and Telco 2.0™ subscribers. It may not be duplicated, reproduced or retransmitted in whole or …
Consumer voice and messaging 2.0 – understanding and meeting user needs
Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)
Full Article: Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?
Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them.
Executive Briefing: Unlocking the value of Telco customer data: An advertising and marketing use case
The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers
Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?
Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)