Can Telcos Unlock the Value of their Consumer Data?

Can Telcos Unlock the Value of their Consumer Data?

Telcos have a significant market opportunity to act as custodians of ‘digital personas’, giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010, Executive Briefing Service)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (April 2010, Executive Briefing Service, Dealing with Disruption Stream).