Where does consumer innovation thrive?
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Telcos continue to innovate in consumer services beyond connectivity. Recent trends point to a strong focus on AI-based services where telcos can add significant new value and address a real-life need in a new way.
Description
Format: PDF file
Pages: 18
Author: Marina Koytcheva
Publication date: November 2025
This report explores the trends in telco innovation in non-connectivity consumer services over a period of 12 months, from October 2024 to September 2025. It is built on insights from STL Partners’ monthly ‘Consumer innovation tracker’. The tracker covers innovative consumer services from telcos from across the world, predominantly outside of core connectivity. In September 2024, the first edition of the tracker identified several trends. A year on, some of these have continued to develop and new trends have emerged.
Our insight covers the following key points:
- Geographic spread of innovative telcos
- Top areas of innovation
- Addressable market and business models of innovative services
- Features of the innovative services
- Examples from the most prolific areas of telco innovation
- Types of telcos that innovate
- Examples of telcos that successfully monetise non-connectivity services
Technologies and industry terms referenced include: 5G, Addressable market, AI, AI assistant, beyond connectivity, Connected Home, consumer, Cybersecurity, digital services, Elderly care, Features, Innovation, monetisation, New horizons, new services, Telco, Telecoms, trends
