Travel eSIMs and telcos – Friends and foes
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Growing demand for travel eSIMs is opening up new opportunities and intensifying competition. Telcos must choose how to participate in the expanding market: launch travel eSIM propositions or rethink roaming to provide a more personalised customer experience, convenience and value to travellers.
Description
Format: PDF file
Pages: 26
Author: David Pringle
Publication date: November 2025
Growing demand for travel eSIMs is opening up new opportunities and intensifying competition. Telcos must choose how to participate in the expanding market: launch travel eSIM propositions or rethink roaming to provide a more personalised customer experience, convenience and value to travellers.
Table of contents:
- Executive summary
- Introduction
- eSIMs are finally taking off
- Strong demand for travel eSIMs
- Neobanks push into travel eSIMs
- Opportunities and challenges for telcos
- Telcos’ strategic dilemma
- Develop white label propositions
- Launch telco-branded travel eSIMs
- Make existing roaming propositions competitive
- Protect margins in the legacy roaming business
- Conclusions
- What happens next?
- Recommendations for telcos
Technologies and industry terms referenced include: consumer, enterprise, eSIM, MVNOs, personalisation, pricing, postpaid, prepaid, roaming, travel eSIM, wholesale.


